A couple of weeks ago, we were lucky enough to attend STW’s Digital Academy Intro Session lead by the team from DT Digital in Melbourne.

It was a great (and big!) day that shed some light on the ever-expansive digital ecosystem and the undeniable affect digital is having on human behaviour.

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If you asked people to answer this question, inevitably you would hear the word 'money'. And indeed it is. We easily understand that most organisations are driven by the idea of returning financial profits: i.e. having some cash left over once all expenses have been accounted for. Then divvying it up amongst the senior management and shareholders. End of story, right? Wrong. Allegedly.

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Last week the Head of Sales at Nokia stepped down after 20 years at the company.  The business reported a $1.7bn loss in Q1 of 2012. Hefty pocket change.

The CEO argued that much of that loss was due to massive restructuring costs within its Nokia Siemens division. Really? Surely it’s more the fact that no one you know (except your Auntie Edith) puts a Nokia handset on the table at lunch. In fact, you’ve probably not even used the word ‘Nokia’ in the past three years.

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Last week I was lucky enough to attend the opening day of Keynote speakers at the 2012 Circus Festival of commercial creativity at Carriageworks in Sydney.

Nine influential and engaging speakers from across the globe took to the stage to share insights on topics such as the benefits of collaborative process, the new rules of brand engagement and the future of software & technology in the creative process. 

With ‘brand’ firmly anchored in Moon’s very DNA and the true nature of what defines digital so confusing in this age, it was Razorfish’s Joe Crump and his examination of the ‘digital DNA’ of the world’s biggest brands that really struck a chord with me.

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Last week we were lucky enough to take over a NYC rooftop for a shoot.

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